On June 18, 2025 at Devil’s Thumb Ranch, Colorado, 15 customer marketing leaders came together to discuss the future of customer marketing, our role as leaders in the new era of AI, and what must change to show up at our best for our customers, our organizations, and ourselves. Below is the manifesto, and we hope you’ll join us by voicing your support at the bottom and adding to the conversation!

Customer Marketing is the engine that powers growth, retention, and expansion in modern B2B. This vision forward defines who we are, what we believe, and why the most forward-looking companies are investing here — now.

WHO WE ARE

We are customer-first leaders, and we are the lifeblood of the modern Go-To-Market motion. We are the quarterbacks of collaboration and strategy, embedded across teams and driving growth through the trust we earn with our customers, throughout every stage of the customer journey. We lead with both technology and humanity, embracing data and AI to scale while being deeply invested in the success of our customers, both personally and professionally.

We are innovators and storytellers driven by our values, and we believe those closest to the customer will shape the next generation of CMOs and CXOs.

WE BELIEVE

• Humans trust humans — and in the age of AI, that is the most powerful lever for growth.
• The customer voice, when rooted in outcomes, is the most powerful and scalable proof we have.
• Storytelling through empathy and data unlocks meaningful, measurable results.
• Customers are the core catalyst of growth. No customers, no business!

WE REJECT